We work with British knitwear brand, HADES, across all aspects of PR; from profile building to securing print and digital editorial coverage.

What did we do? 


We worked with HADES to launch their ‘Inner Privacy’ collection; working closely with the brand to determine key media they wanted to be featured in and the kinds of influential people they wanted to wear their product.

We worked on an indepth PR plan to announce the ‘Inner Privacy’ collection to both UK and International media; drafting the press release, compiling a target media list, securing an exclusive announcement piece with and managing all aspects of press liaison.

The result? 


Coverage was secured in titles including:

AnOther, ELLE, Cosmopolitan, Grazia, LOVE, Stylist, Sunday Times Style, The Telegraph, The Times and Vogue US.

Following the first collection drop selling out in hours, the knitwear brand was soon back with a second full scale restock, accompanied by an array of new campaign imagery, taken on both polaroid and 35mm film.

About HADES:

HADES is a British knitwear brand, founded in 2015. The principal concept behind their design is classic knitwear that you can keep and wear for a lifetime. Their knitwear is handcrafted in Hawick, Scotland and made from pure lambswool.


Their previous collections ‘Some Girls Are Bigger Than Others’, ‘Inner Privacy’, ‘The Alphabet’ and ‘Iconoclast’, as well as collaborations with author Dolly Alderton (‘The Dolly Knit’) and the current trio of music-inspired collections inspired by X-Ray Spex and Devo, have received global media coverage and have been sold across Europe, America and Japan. 


In September 2018, amidst fierce competition, HADES were announced as the winner of the DHL Award for International Fashion potential in association with the British Fashion Council.
A competition won last year by British womenswear brand Rixo, the accolade will allow HADES to develop their international offering further and implement their strategy to establish HADES as a global brand