CASE STUDY 3:
MILK TOOTH LDN
We’ve worked with statement jewellery brand, Milk Tooth LDN, ever since the launch of their first collaborative collection in 2017.
Their brand collaboration with illustrator, Maria Ines Gul, produced a ten piece range of 24 carat gold plated earrings, inspired by the delicacies and complexities of femininity.
What did we do?
We worked with Milk Tooth LDN to launch the collection whilst introducing the brand to the masses.
We worked on a bespoke strategy to introduce the Milk Tooth LDN brand to press, encompassing PR pitches whilst additionally focusing on press and influencer gifting.
Whilst working on the press release, send outs and pitches to UK and International media we also secured exclusive collection launch announcements with Wallpaper* and Hypebae; as well an exclusive interview with LOVE magazine.
The result?
Coverage was secured in titles including:
Elle, Fabulous, Glamour, Grazia, London Evening Standard, Oh Comely, Refinery 29 UK, Stella, Stylist, Vogue Italia, Vogue Japan and Wallpaper*
The jewellery has been an instant success with press and influencers alike, including Alexa Chung, Callie Thorp, Munroe Bergdorf, Tavi Gevinson and Freddie Harrel, helping Milk Tooth build a solid fanbase reaching Tokyo, LA, New York, Paris, Berlin, Sydney and beyond.
About Milk Tooth LDN:
Milk Tooth LDN was created by Leyton-based husband and wife team, Ernestina and Mark Potts, having seen a gap in the market for beautiful and unique, yet accessible jewellery.
The couple, who have backgrounds in brand, creative and graphic design, started trading a curated edit of vintage pieces from across the globe in 2016, before launching their first original collection in May 2017 and a collaborative collection with illustrator, Maria Ines Gul, in November 2017.
Milk Tooth LDN continues to create original gold-plated jewellery at an affordable price point and prides itself on being the only fashion house dedicated solely to statement earrings!
They have collaborated with charity Bloody Good Period and are vocal supporters of social justice movements including the Free Periods and Repeal the 8th campaigns.
